Privacy Policy

Effective Date: July 7, 2022

This Privacy Policy explains how [Yangzi Graphite Group] (“we”, “us”, “our”) collects, uses, discloses and protects personal information of visitors and customers who browse our official website (hereinafter referred to as “the Website”), which mainly supplies welding consumables including gouging rods, welding electrodes, MIG torches, welding wires, welding machine and related welding accessories for global wholesale & export business.

1. INFORMATION WE COLLECT

1.1 Personal Information You Voluntarily Submit

We collect personal data you actively provide when you send inquiry forms, request quotations, place orders, contact customer service or subscribe to our newsletter:

- Full name, company name, job title

- Email address, WhatsApp / phone number

- Shipping address, billing information, import license related basic info

- Message content about your purchasing demand for welding products.

1.2 Automatically Collected Technical Data

When you access the Website, we automatically gather non-identifiable and behavioral information via cookies, web beacons and tracking tools:

- Device type, browser version, IP address, access time and region

- Pages browsed, click records, stay duration, website entry & exit path

- Advertising click identifier (GCLID) from Google Ads traffic source.

2. HOW WE USE YOUR INFORMATION

We utilize collected information strictly for legitimate business purposes only:

1. Reply your product consultation, offer quotation, arrange sample delivery and formal order follow-up;

2. Process export orders, arrange production, shipment, customs documents and after-sales service;

3. Optimize website structure, product display and user experience based on browsing data;

4. Launch targeted advertising, remarketing and conversion statistics via Google Ads & Google Analytics 4;

5. Send periodic product catalogs, price updates and new product promotions with your consent;

6. Prevent fraud, resolve disputes and comply with local international trade & legal requirements.

3. COOKIES & GOOGLE TRACKING TECHNOLOGIES (MANDATORY FOR GOOGLE ADS APPROVAL)

3.1 Cookie Definition

Cookies are small text files stored on your device to recognize your visit, remember preferences and record website interaction.

3.2 Types of Cookies We Use

1. **Necessary Cookies**: Indispensable for basic website browsing and form submission, cannot be disabled.

2. **Analytics Cookies**: Deployed by Google Analytics 4 (GA4) to count website traffic, analyze visitor behavior and anonymize IP addresses where possible.

3. **Advertising & Remarketing Cookies**: Placed by Google Ads and its partner networks.

Third-party vendors including Google will place cookies on your device to serve personalized advertisements across other websites, based on your historical visits to our Website.

We enable Google Ads conversion tracking and remarketing audiences to re-target visitors who have viewed our welding consumable products but not completed an inquiry or order.

3.3 Opt-out of Google Personalized Ads

You may disable interest-based personalized advertising from Google at any time via the official link:

https://adssettings.google.com/authenticated

You can also block all cookies by adjusting your browser settings, but some website functions may be unavailable after disabling cookies.

4. THIRD-PARTY INFORMATION SHARING

We **do NOT sell, rent or trade your personal information to any irrelevant third parties for commercial profit**.

Your data may only be shared in the following limited scenarios:

1. Authorized service providers: Freight forwarders, logistics companies, payment service providers, email delivery platforms who assist order fulfillment;

2. Google LLC: For advertising tracking, traffic analysis and remarketing functions under Google’s official privacy terms;

3. Legal obligations: When required by court order, government supervision or international trade regulatory laws;

4. Business inheritance: In case of company merger, acquisition or asset transfer, user data will be transferred as part of business assets with consistent privacy protection.

5. DATA STORAGE & SECURITY

We store your personal data only for the period required to fulfill transaction purposes or meet legal retention rules. After business cooperation terminates, we will archive or delete your information properly.

We adopt industry-standard encryption, access permission control and server security measures to prevent unauthorized access, leakage, tampering or deletion of your personal data.

6. RIGHTS OF USERS BY REGION

6.1 Rights for EEA / UK Residents (GDPR Compliance)

You hold the right to access, correct, download or erase your personal data; object to marketing data processing; withdraw consent for cookie tracking at any moment; request data portability.

To submit a data request, contact us via the official email listed at the bottom.

6.2 Rights for California Residents (CCPA Compliance)

We confirm we never sell your personal information. You have the right to inquire what personal data we have collected and request permanent deletion of your records without discriminatory treatment.

6.3 Global Visitors

If you are from India, Southeast Asia, Middle East, South Africa, Brazil and other export target markets, you may contact us to cancel promotional emails and delete your contact information permanently.

7. MINORS PROTECTION

Our Website is oriented to B2B industrial procurement for welding supplies, not targeted at users under 18 years old. We will delete any minor personal information immediately once confirmed.

8. AMENDMENT OF THIS POLICY

We reserve the right to update this Privacy Policy irregularly. The revised version will be published on this page with a new effective date. Continued use of the Website after revision means you agree to the updated terms.

9. CONTACT INFORMATION

For any questions, suggestions or data rights requests regarding this Privacy Policy, please reach us at:

Company Name: [Yangzi Graphite Group]

Official Email: [service@weldmaterial.com]

Business Address: [Huanghua Industrial park, Jiangdu City, Yangzhou , Jiangsu Province, China.]

Contact Phone: [86-13665233012]